-Figure 9-5 Above Represents the Seven Stages of the New-Product

question 38

Multiple Choice

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 1 is the __________ stage.

• A)idea generation
• B)screening and evaluation
• C)screening and analysis
• D)new-product strategy development
• E)product assessment

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Definitions:

Signs

Symbols that stand for or convey an idea.

Symbolic Culture

The aspect of culture that includes nonmaterial cultural elements such as beliefs, practices, values, and symbols that have meaning and significance in society.

Material Culture

The physical objects, resources, and spaces that people use to define their culture, including buildings, artwork, tools, and clothing.

Ideal Culture

The values, norms, and behaviors that a society or group considers desirable and strives towards, often in contrast to real culture.