In Marketing, an Idea Is

question 238

Multiple Choice

In marketing, an idea is

• A) a thought that leads to a product or action.
• B) an inspiration that evolved from market research.
• C) an observation about a series of events.
• D) a concept explaining the behavior of an individual or group.
• E) an observation about an individual or group and how they use a service or product.

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Definitions:

Social Psychologists

Researchers who study how individuals think about, influence, and relate to one another within a societal context.

Personnel Psychologists

Psychologists specialized in the study of workplace behavior, focusing on employee recruitment, selection, performance, and training.

Operant Conditioning

A paradigm in learning where the expression of a behavior is directed by securing rewards or enacting punishments.

360-Degree Feedback

A performance appraisal method that gathers feedback from a worker's supervisors, peers, subordinates, and sometimes clients.