Compared with People-Based Services, Equipment-Based Services Do Not Have the Marketing

question 177

Multiple Choice

Compared with people-based services, equipment-based services do not have the marketing concern of

• A) intangibility.
• B) insensitivity.
• C) inventory.
• D) inconsistency.
• E) immeasurability.

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Definitions:

Business Travelers

Individuals who travel for work-related purposes, often involving trips to different cities or countries for meetings, conferences, and corporate events.

Airline Flights

Scheduled air services for transporting passengers and goods.

Market Price

The ongoing rate at which a service or asset is available for sale or purchase.

Supply of Houses

The total number of residential properties available for purchase or rent in a given geographical area.