Criteria for Forming Segments Involve Both Similarities and Differences

question 27

Multiple Choice

Criteria for forming segments involve both similarities and differences. Which of the following statements is most accurate?

• A) Within a segment, the needs of potential buyers should be different; among segments, the needs of buyers should be similar.
• B) Within a segment, the needs of potential buyers should be similar; among segments, the needs of buyers should be different.
• C) The needs of buyers should be different, both between segments and within segments.
• D) The needs of buyers should be the same, both between segments and within segments.
• E) If there are any differences at all, you should forgo any segmentation.

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Definitions:

High-Quality

Attributes or characteristics of a product, service, or performance that are superior in standard or excellence.

Marital Interactions

The behaviors, communications, and actions between partners in a marriage, which can significantly impact relationship satisfaction and stability.

Marital Happiness

The degree of contentment and satisfaction experienced in a marriage, influenced by factors such as communication, compatibility, and mutual support.

Divorced

The legal dissolution of a marriage by a court or other competent body, resulting in the termination of a marital union.