Test Screenings and Tracking Studies Are Examples of Market Research

question 57

Multiple Choice

Test screenings and tracking studies are examples of market research techniques used in the movie industry to

• A)estimate a production company's potential market share.
• B)identify prospective nominees for industry awards such as the Oscars.
• C)create an advance market for the movie's DVD release regardless of whether it is successful in its theater release or not.
• D)identify possible story lines and/or plots for future movie ventures.
• E)reduce uncertainty and improve marketing actions.

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Definitions:

Average American

A term often used to describe a typical individual in the U.S. in terms of income, consumption habits, lifestyle, or socio-economic status.

Work Hours

The specific hours during a day in which an employee is expected to conduct their work duties.

Average Workweek

The typical number of hours worked by employees in a specific period, commonly calculated on a weekly basis.

Malthusian Theory

A principle suggesting that population growth is potentially exponential while the growth of the food supply or other resources is linear, leading to inevitable shortages.