What Is Idea Generation in the New-Product Process? from Where

question 95

Essay

What is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

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Definitions:

TIPS

Treasury Inflation-Protected Securities, a type of U.S. Treasury bond designed to help investors protect against inflation.

Fully-Funded Pension Funds

Pension plans that have sufficient assets to meet all the pension obligations to participants, both present and anticipated.

Inflation Hedge

An investment that is considered to protect against the decrease in purchasing power due to inflation.

Variable Life Insurance

A type of life insurance where the cash value and death benefit can vary based on the performance of a set of chosen investments.