Because of the Time, Cost, and Confidentiality Problems of Test

question 57

Multiple Choice

Because of the time, cost, and confidentiality problems of test markets, consumer packaged goods firms often turn to __________, a technique that replicates a full-scale test market to a limited degree, often in a mall setting.

• A)partial rollouts
• B)screening and evaluation
• C)virtual reality testing
• D)time-to-market measures
• E)simulated test markets

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Definitions:

Proportional Tax

A taxation structure where the rate of tax stays the same, no matter the taxable amount.

Retail Sales Tax

A tax imposed on the retail price of goods and services paid by the consumer at the point of sale.

Easily Shifted

A descriptor for economic burdens or benefits that can be transferred or moved easily from one party to another.

Income Tax

A tax levied by governments on individuals or entities' income, affecting earnings from various sources including wages, investments, or profits from business.