What Does It Mean When We Say Services Are Intangible

question 179

Essay

What does it mean when we say services are intangible? How do marketers of services overcome the problems associated with intangibility?

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Definitions:

Lung Compliance

Lung compliance refers to the ease with which the lungs can be expanded, determined by the elastic resistance of the lung tissue and chest wall to stretching during inhalation.

Inspiratory Reserve Volume

The additional amount of air that can be inhaled after a normal inhalation, contributing to lung capacity.

Alveolar Air

The air present within the alveoli, the tiny air sacs in the lungs where gas exchange with blood occurs.

Atmospheric Air

The mixture of gases surrounding the earth, primarily composed of nitrogen, oxygen, argon, carbon dioxide, and trace gases.