Model E Is a New Type of Car Manufacturer That

question 3

Multiple Choice

Model E is a new type of car manufacturer that relies on the Internet ordering. "Think of Model E as the Dell of the auto industry. We design just a few products that consumers truly want, leveraging best-in-class components and micro-factory approaches for rapid design, launch, and direct delivery," said William Santana Li, president and CEO of Model E. Model E manufactures each car when a customer chooses from a limited number of options and orders. Model E relies on

• A) order customization.
• B) a one product one market segment strategy.
• C) build-to-order.
• D) specialty customization.
• E) mass customization.