Recently Colgate-Palmolive Introduced Colgate Enamel Health Toothpaste, One That Claims

question 197

Multiple Choice

Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?

• A) product differentiation
• B) product segmentation
• C) market expansion
• D) usage segmentation
• E) psychographic segmentation

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Definitions:

Equity Model

A theory in social psychology that posits individuals assess fairness in relationships by comparing their inputs and outcomes to those of others.

Perceived Inequity

The feeling or assessment by individuals that they are not receiving a fair share of resources, recognition, or benefits compared to others.

Individual's Feelings

Personal emotions or affective states that are unique to an individual, reflecting their personal reactions or sentiments.

Perceived Inequity

The feeling or perception that one's rewards or outcomes are not fair in comparison to others' rewards or outcomes, leading to feelings of injustice.