The Fourth Step in Segmenting and Targeting Markets That Link

question 48

Multiple Choice

The fourth step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

• A)group potential buyers into segments
• B)select target markets
• C)group products to be sold into categories
• D)develop a market-product grid and estimate size of the overall market
• E)take marketing actions to reach target markets

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Definitions:

Contract Price

The total amount agreed upon in a contract for the sale of goods, services, or property.

Involuntary Conversion

The forced exchange of an asset into a different form or property, often due to theft, casualty or condemnation, with potential tax implications.

Deferred Gain

A profit from the sale of property or an investment that has been realized but not recognized for tax purposes in the current period.

IRC Section 121

A provision in the Internal Revenue Code that allows homeowners to exclude up to $250,000 ($500,000 if married filing jointly) of capital gains on the sale of their primary residence, subject to certain conditions.