A Marketing Manager Goes Through Several Steps to Put a Market

question 198

Multiple Choice

A marketing manager goes through several steps to put a market segmentation plan into effect.This includes being able to form market segments and then ________ without encountering excessive costs.

• A)eliminate potential nonbuyers
• B)identify segmentation variables
• C)select the market segments to target
• D)redirect their purchase behaviors
• E)ignore any and all similarities

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Definitions:

Manage Risks

The process of identifying, assessing, and controlling threats to an organization's capital and earnings.

Capital Contribution

Any addition of capital to a company either in cash or in kind by its owners or shareholders to increase its base capital.

Voting Rights

The rights of shareholders to vote on key company decisions, often exercised during annual general meetings or via proxy voting.