Segmentation Based on Some Subjective Mental or Emotional Attributes, Aspirations

question 133

Multiple Choice

Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as

• A)behavioral segmentation.
• B)affective segmentation.
• C)socioeconomic segmentation.
• D)psychographic segmentation.
• E)psychosocial segmentation.

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Definitions:

Inflation

The speed at which the overall price level for goods and services increases, leading to a decrease in buying power.

Corporate Bond

A debt security issued by corporations to raise capital, with the promise to pay back the principal along with interest.

Ownership Right

The legal entitlement to use, control, or dispose of property, assets, or resources as the owner sees fit.

Future Profits

The anticipated financial gains that a business expects to earn in future periods from its operations.