All of the Following Are Psychographic Segmentation Variables EXCEPT

question 66

Multiple Choice

All of the following are psychographic segmentation variables EXCEPT:

• A)lifestyle
• B)needs
• C)birth era
• D)PRIZM
• E)personality

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Definitions:

Self-perception Theory

A psychological theory suggesting that people develop their attitudes and opinions by observing their own behavior and concluding what attitudes must have caused it.

Psychological Discomfort

A mental state of unease which can stem from anxiety, stress, unfamiliarity, or situations that push one out of their comfort zone.

Attitudes

A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.

Central Route Persuasion

A method of persuasion that involves deeply processing the content of the message, leading to lasting attitude change.