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Figure 9-9
-Each cell of the complete market-product grid shows the
Ninth Graders
Students who are in the ninth grade of their schooling, typically around the age of 14 to 15, marking the beginning of high school in many educational systems.
Millennials
A generational cohort following Generation X, typically defined as people born from the early 1980s to the late 1990s or early 2000s, characterized by their familiarity with technology, media, and diverse values.
Globalization
The process of interaction and integration among people, companies, and governments worldwide, driven by international trade, investment, and facilitated by information technology.
Social Media
Digital platforms and websites that enable users to create, share content or participate in social networking.
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