A Positioning Approach That Involves Seeking a Less-Competitive, Smaller Market

question 164

Multiple Choice

A positioning approach that involves seeking a less-competitive, smaller market niche in which to locate a brand is referred to as

• A) competitive repositioning.
• B) head-to-head positioning.
• C) differentiation positioning.
• D) downsize positioning.
• E) product repositioning.

---

Definitions:

Psychological Assessments

The process of administering and interpreting psychological tests to measure aspects of an individual's mental abilities, behaviors, and personality.

Minnesota Multiphasic Personality Inventory

A widely used psychological assessment tool that evaluates a variety of mental health issues and personality traits through self-report inventory.

B Data

Observational data about a person's behavior typically gathered in a natural environment.

Aggregation

The process of combining multiple pieces of data, information, or material to form a whole or summary.