Which of These Is Collected from Consumers to Develop a Product's

question 103

Multiple Choice

Which of these is collected from consumers to develop a product's perceptual map?

• A) consumer judgments about the important attributes for a product or brand class
• B) a listing of all prospective brands and products
• C) managerial judgments about how consumers perceive products
• D) rank order of the ratings of an existing brand's preference relative to its competitors
• E) detailed explanations of why consumers make the choices they do

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Definitions:

Intangible Benefits

Benefits that cannot be easily quantified or directly measured, such as brand recognition or employee satisfaction.

Discount Rate

The rate at which future cash flows are discounted to determine their current value.

Salvage Value

The calculated final value of an asset at the conclusion of its operational period.

Simple Rate of Return

A metric that calculates the percentage of profit or loss on an investment relative to its initial cost.