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Describe the four general bases that are used to segment consumer markets.
Acid-Test Ratio
A financial metric used to evaluate a company's ability to pay off its current liabilities without relying on the sale of inventory.
Dividend Payout Ratio
A financial metric that shows the portion of a company's earnings paid out to shareholders as dividends.
Return on Assets
A financial ratio indicating how effectively a company is using its assets to generate profit.
Earnings Per Share
Earnings per share (EPS) is a financial metric that divides a company's profit available to common shareholders by the average outstanding shares, indicating the amount of money shareholders would receive for each share owned if all profits were distributed.
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