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9. As head of the household, please answer the following questions about you and your household. [Check only one for each item.]
a. What is your gender? Male Female
b. What is your marital status? Single Married Other (widowed, divorced, etc.)
c. How many children under age 18 live in your home? 0 1 2 3
d. What is your age? Under 25 25 - 44 45or older
e. What is your total annual individual or household income?
Less than $ 15,000 $ 15,000 - 49,000 Over
-Consider Figure 7-4: Question 9 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Which of the following statements most likely explains why Question 9 was included in the questionnaire?
Motivation
The general desire or willingness of someone to do something.
Millennials
Millennials, also known as Generation Y, are the demographic cohort following Generation X, typically born between the early 1980s and mid-1990s to early 2000s. They are characterized by their familiarity with digital technologies, media, and communications.
Least-Educated
Referring to individuals with minimal formal education or the lowest level of educational attainment within a demographic group.
Least-Traveled
Often referring to paths or methods not widely used or explored, indicating uniqueness or innovation.
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