Obtaining Primary and Secondary Data Would Take Place During Which

question 250

Multiple Choice

Obtaining primary and secondary data would take place during which stage of the five-step marketing research approach?

• A)define the problem
• B)develop the research plan
• C)collect relevant information
• D)develop findings
• E)take marketing actions

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Definitions:

Deductive Logic

Deductive logic is a method of reasoning from one or more statements (premises) to reach a logically certain conclusion, operating from the general to the specific.

Hypothesis

A proposed explanation made on the basis of limited evidence as a starting point for further investigation.

Participatory Action Research

A methodological approach in social research emphasizing collaboration between researchers and participants to solve a problem and effect real change.

Content Analysis

A research method involving analysis of texts.