One Approach to Positioning a New Product in a Market

question 16

Multiple Choice

One approach to positioning a new product in a market is __________ positioning, which involves competing directly with competitors on similar product attributes in the same target market.

• A)perceptual
• B)head-to-head
• C)psychological
• D)differentiation
• E)market

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Definitions:

Division ROI

Return on Investment for a specific division or segment within a company, measuring profitability in relation to its operating assets.

Variable Expenses

Expenses that change in proportion to the activity of a business.

Fixed Costs

Operating expenses that stay constant regardless of changes in the level of output or sales volume, like leases and salaries.

Asset Investment

The use of funds to purchase property, securities, or other assets to generate returns or achieve strategic goals.