Which of the Following Statements About Market Segmentation for Organizational

question 72

Multiple Choice

Which of the following statements about market segmentation for organizational markets is most accurate?

• A) Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B) Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
• C) Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
• D) Consumer markets use market segmentation criteria while organizational markets do not.
• E) The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

---

Definitions:

Deposition

A sworn, out-of-court testimony of a witness that is used for gathering information and evidence in legal proceedings.

Oath

A solemn promise, often invoking a divine witness, regarding one's future action or behavior.

CEO

Chief Executive Officer, the highest-ranking executive in a company, responsible for major corporate decisions.

Cross-Examination

The questioning of an opposing witness during a trial.