The Purpose of Nielsen Media Research's "Cross-Platform Television Ratings" Is

question 18

Multiple Choice

The purpose of Nielsen Media Research's "cross-platform television ratings" is to

• A)expand its scope to include the effectiveness of online college courses.
• B)expand its scope to include satellite radio programming.
• C)combine its new online ratings with its existing TV ratings.
• D)expand its business to a global market.
• E)gain access to every American home that owns a television, mobile phone, or computer.

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Definitions:

Intuitive Thought

Thinking that reflects preschoolers’ use of primitive reasoning and their avid acquisition of knowledge about the world.

Functionality

The degree to which something is able to operate or serve a purpose effectively in a given context.

Identity

The way by which an individual perceives themselves, encompassing aspects like personal identity, social roles, and cultural identity.

Conservation

The knowledge that quantity is unrelated to the arrangement and physical appearance of objects.