The Second Step in Segmenting and Targeting Markets That Link

question 100

Multiple Choice

The second step in segmenting and targeting markets that link customer needs to marketing actions is to

• A)group potential buyers into segments.
• B)develop a market-product grid and estimate size of the overall market.
• C)select target markets.
• D)take marketing actions to reach target markets.
• E)group products to be sold into categories.

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Definitions:

Understanding

Understanding is the ability to grasp the meaning, significance, or nature of something, which may involve empathy, comprehension, or a deep level of awareness.

Ethical Decision

A choice made based on moral principles and values, aiming to do what is right and beneficial for all involved parties.

Decoding

The process of interpreting or understanding the meaning of information, messages, or signals received.

Well Intentioned

Having or showing a wish to do good and cause positive effects, even if not always achieving the desired outcome.