In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 10

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics.One metric it chose was ________,which provides the percentages of Internet Carmex mentions that are positive,neutral,or negative.

• A)Carmex Twitter followers
• B)Carmex conversation velocity
• C)Carmex sentiment
• D)Carmex Facebook likers (or Fans or likes)
• E)Carmex share of voice

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Definitions:

Follow-Up Letter

A written communication sent to reiterate interest or remind an individual or organization of a prior interaction, often after a meeting or interview.

Reiteration

The restatement or repetition of information for emphasis or clarity.

Availability

Refers to the degree to which a system, service, or resource is accessible and usable upon demand.

Career Paths

The progression or sequence of occupations and professional opportunities pursued by an individual throughout their working life.