The First Step in Segmenting and Targeting Markets That Links

question 212

Multiple Choice

The first step in segmenting and targeting markets that links customer needs to marketing actions is to

• A)group potential buyers into segments.
• B)group products to be sold into categories.
• C)develop a market-product grid and estimate size of the overall market.
• D)select target markets.
• E)take marketing actions to reach target markets.

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Definitions:

Arch

A curved structure designed to span a space or to support weight, often found in bridges and buildings.

Rotates

The action of something moving in a circle around an axis or point.

Raises

To lift or move to a higher position or level.

EMG

Electromyography, a diagnostic procedure to assess the health of muscles and the nerve cells that control them.