An Advantage of Using a Panel of Consumers for Marketing

question 285

Multiple Choice

An advantage of using a panel of consumers for marketing research is

• A) the discussion leader can help change negative panel responses into positive ones.
• B) the company can find out if consumers change their purchasing behavior over time.
• C) panel members often help each other by bringing up ideas for discussion that others didn't initially think of but that were important to them.
• D) there will usually be one panel member who dominates the discussion and helps keep the conversation focused.
• E) panel members are highly defined demographically, so it is relatively simple to replace an individual member without losing continuity.

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Definitions:

Compulsive Behaviors

Actions undertaken repeatedly in a ritualistic fashion, often in response to an anxiety-producing situation or thought, without rational motivation.

Cleaning

The process of removing dirt, impurities, and unwanted substances from objects or environments to maintain health and hygiene.

Checking Compulsions

This refers to repetitive behaviors or mental acts that a person feels driven to perform in response to an obsession, as a part of the symptomatology of Obsessive-Compulsive Disorder (OCD).

Asian American

A person of Asian descent living in the United States, representing a diverse set of cultures, languages, and backgrounds.