9 as Head of the Household, Please Answer the Following $\quad$

question 1

Multiple Choice

9. As head of the household, please answer the following questions about you and your household. [Check only one for each item.]
a. What is your gender? $\quad$$\square$ Male $\quad$ $\square$ Female
b. What is your marital status? $\quad$$\square$ Single $\quad$$\square$ Married $\quad$$\square$ Other (widowed, divorced, etc.)
c. How many children under age 18 live in your home? $\quad$$\square$ 0 $\quad$$\square$ 1 $\quad$ $\square$ 2 $\quad$ $\square$ 3 $\text { or more }$
d. What is your age? $\quad$ $\square$ Under 25 $\quad$ $\square$ 25 - 44 $\quad$ $\square$ 45or older
e. What is your total annual individual or household income?
$\quad$ $\square$ Less than $ 15,000 $\quad$ $\square$ $ 15,000 - 49,000 $\quad$ $\square$ Over $\$ 49,000$
-Consider Figure 7-4: Question 9 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Which of the following statements most likely explains why Question 9 was included in the questionnaire?

• A)Wendy's wanted to know if children eat at its restaurants.
• B)Wendy's wanted to know why people have children under age 18 living at home.
• C)Wendy's can use these personal and household demographic characteristics to segment the fast-food market.
• D)Wendy's wants to know how much people earn so it knows whether it should take credit cards for purchases.
• E)Wendy's wanted to send these respondents coupons for the products that would appeal to them most.

---

Definitions:

Social Behavior

Involves interactions among individuals, ranging from cooperation and altruism to aggression, within a species.

Generations

Groups of people born and living around the same time, who experience and are shaped by particular societal events and cultural shifts.

Polygenic

Referring to traits that are influenced by combinations of genes.

Sociability

The tendency to seek out social interactions and preference for being in the company of others.