Marketing Teams Must Be Vigilant in Looking for Ways to Improve

question 248

Multiple Choice

Marketing teams must be vigilant in looking for ways to improve the analysis and results in order to learn lessons that might apply to future marketing research efforts. Evaluating the results of marketing research involves

• A)asking prospective customers if they are likely to buy the product during some future time period.
• B)requesting the firm's salespeople to forecast sales during a coming period.
• C)determining if the marketing research and analysis used to develop the recommendations was effective.
• D)collecting projections from all regional sales managers and making projections based on a region-to-region basis.
• E)collecting data from marketing experts about changes in the environment.

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Definitions:

Price Discrimination

A pricing strategy where identical or substantially similar goods or services are sold at different prices by the same provider in different markets or to different customers.

Antitrust Legislation

Laws aimed at promoting competition and preventing monopolies by regulating corporate behaviors that limit market competition.

Celler-Kefauver Act

A U.S. law aimed at limiting anticompetitive mergers and acquisitions by restricting asset purchases and inter-corporate stock purchases.

Interlocking Directorates

A situation where the same individuals serve on the boards of directors of multiple companies, creating interconnectedness and potential conflicts of interest.