By Skillfully Using ________, Global Marketers Can Tie Positive Meanings

question 198

Multiple Choice

By skillfully using ________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

• A) cultural symbols
• B) visual icons
• C) trademarks
• D) brand names
• E) ethnic emblems

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Definitions:

Medulla

(1) The inner part of an organ, such as the medulla of the kidney. Compare with cortex. (2) The most posterior part of the vertebrate brain, lying next to the spinal cord.

Cerebellum

A convoluted subdivision of the vertebrate brain concerned with coordination of muscular movements, muscle tone, and balance.

Gray Matter

Nervous tissue in the brain and spinal cord that contains cell bodies, dendrites, and unmyelinated axons. Compare with white matter

White Matter

Nervous tissue in the brain and spinal cord that contains myelinated axons. Compare with gray matter.