Organizational Buying Behavior Is Similar to Consumer Behavior in Some

question 201

Multiple Choice

Organizational buying behavior is similar to consumer behavior in some ways and different in others. One key difference is that in the organizational buying process,

• A) only four stages are used.
• B) fewer individuals are involved.
• C) firms are not affected by derived demand.
• D) the postpurchase evaluation behavior is more formalized.
• E) there is less reliance on gatekeepers to control product information.

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Definitions:

Federal Agency

A governmental body of the United States established by Congress to perform specific functions or objectives.

National Labor Relations Act

is a crucial piece of American legislation that safeguards the rights of workers to unionize and engage in collective bargaining, serving as the foundation for labor law in the United States.

Bargaining Power

The extent of influence or leverage one party holds over another in negotiations, affecting the ability to secure favorable terms.

Restrictions

Regulations or limitations placed on actions, activities, or movements to control or reduce certain behaviors or practices.