All of the Following Statements About the Purchase Involved in Organizational

question 169

Multiple Choice

All of the following statements about the purchase involved in organizational buying are true EXCEPT:

• A)the length of time required to arrive at a purchase agreement can vary with size of purchase.
• B)the dollar value of a single purchase made by an organization often runs into thousands or millions of dollars.
• C)the size of purchase impacts who participates in the purchase decision.
• D)the size of purchase impacts who makes the final decision.
• E)the size of the purchase involved in organizational buying is typically smaller than that in consumer buying but it is done more frequently.

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Definitions:

Indirect Marketing Channel

When one or more intermediaries work with manufacturers to provide goods and services to customers.

Expertise Power

When a channel member uses its expertise as leverage to influence the actions of another channel member.

Quick Response

The ability to react promptly and effectively to queries, requests, or changes.

Inventory Systems

Tools and processes for managing a company's stock of goods, including the tracking, ordering, storing, and using of inventory.