Which of the Following Statements Concerning Evaluative Criteria Is Most

question 61

Multiple Choice

Which of the following statements concerning evaluative criteria is most accurate?

• A)If the alternatives in a consideration set do not meet the requirements of the evaluative criteria, the entire decision process is usually discontinued.
• B)Consumers often have several criteria for evaluating a single product.
• C)Evaluative criteria represent objective rather than subjective attributes.
• D)Evaluative criteria represent subjective rather than objective attributes.
• E)Ultimately, the most important evaluative criterion is price