Global Companies Have Five Strategies for Matching Products and Their

question 93

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. The strategy of selling virtually the same product in other countries is referred to as

• A) product adaptation.
• B) product invention.
• C) brand adaptation.
• D) product extension.
• E) product integration.

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Definitions:

Economic States

Different conditions of an economy, characterized by various indicators like GDP growth, unemployment rate, inflation, and market trends.

Probability

A measure of the likelihood of a particular event or outcome, expressed as a ratio between 0 and 1.

Expected Return

The projected average return on an investment over a given period.

Economic Scenarios

Hypothetical constructs detailing possible future economic conditions, used for planning and risk assessment purposes.