A Favorable Attitude Toward and Consistent Purchase of a Single

question 93

Multiple Choice

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

• A)stimulus generalization.
• B)attitudinal discrimination.
• C)brand loyalty.
• D)behavioral loyalty.
• E)consumer allegiance

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Definitions:

Articulation Site

A location where two or more bones meet to allow movement in the body.

Femoral Head

The spherical top part of the femur that fits into the hip socket, forming the hip joint.

Abduction of Hip

The movement of the leg away from the midline of the body.

Adduction of Hip

The movement of bringing the leg toward the midline of the body.