"Which Brand of Smartphone Does My Roommate Own?" Would Be

question 209

Multiple Choice

"Which brand of smartphone does my roommate own?" would be a question asked during the ________ stage in the consumer purchase decision process.

• A)problem recognition
• B)alternative evaluation
• C)information search
• D)purchase decision
• E)comparison

---

Definitions:

Business Practices

Customary, habitual ways of operation that are considered standard within a particular business or industry.

Hypocrisy

The behavior of individuals or groups who claim to have moral standards or beliefs to which their actions do not conform.

Primary Research

New research activity undertaken to prepare a communications plan or activity (e.g., a survey, focus group, or other form of research).

Secondary Research

The process of using existing research data or findings from previous studies for a new analysis or insight.