All of the Following Are Challenges That Groupon Faces EXCEPT

question 36

Multiple Choice

All of the following are challenges that Groupon faces EXCEPT:

• A)most of the Groupon deals are unprofitable for merchants, so customers must be converted into repeat purchasers for this to be cost effective.
• B)Groupon faces extraordinary competition because the daily deal technology is easy to copy.
• C)the business model is hard to adapt at the local level, though it works well for large, national businesses.
• D)some consumers buy the coupons but never use them, eventually leaving them dissatisfied and unlikely to use Groupon again.
• E)Groupon must develop a comprehensive understanding of the differences in international buying behaviors to continue its explosive growth outside the United States.

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Definitions:

Secondary Alcohol

An alcohol with the hydroxyl group attached to a carbon atom that is bonded to two other carbon atoms.

Tertiary Alcohol

Tertiary alcohol is a classification of alcohol in which the hydroxyl group (-OH) is connected to a carbon atom that is in turn connected to three other carbon atoms.

IUPAC Name

The systematic naming of chemical compounds as established by the International Union of Pure and Applied Chemistry, ensuring consistent and universal nomenclature.

Rubbing Alcohol

A type of denatured alcohol used for disinfection and as a topical antiseptic.