Which Stage in the Consumer Purchase Decision Process Suggests Criteria

question 111

Multiple Choice

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

• A) problem recognition
• B) information search
• C) alternative evaluation
• D) purchase decision
• E) postpurchase evaluation

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Definitions:

Evolutionary Forces

Factors that contribute to the changes in gene frequencies within populations through processes such as natural selection, mutation, and genetic drift.

Biological Prepared

Refers to the concept that certain behaviors or physiological responses are innately programmed in organisms to aid in their survival.

Counterconditioning

A fear-reduction technique in which pleasant stimuli are associated with fear-evoking stimuli so that the fear-evoking stimuli lose their aversive qualities.

Flooding

A behavioral fear-reduction technique based on principles of classical conditioning; fear-evoking stimuli (CSs) are presented continuously in the absence of actual harm so that fear responses (CRs) are extinguished.