An Ad for Conesco's Life Insurance Asks the Question, "How

question 265

Multiple Choice

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

• A)physiological needs
• B)safety needs
• C)social needs
• D)personal needs
• E)self-actualization needs

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Definitions:

Usage Rate

The frequency at which a consumer uses a product or service, often influencing marketing strategies and segmentation.

Hotel Programs

Initiatives or loyalty schemes offered by hotels to reward frequent guests and enhance their staying experience.

Behavioral Segmentation

The method of segmenting a market into categories based on consumer awareness, perceptions, applications, or reactions towards a product.

Viewing Preferences

Viewing preferences refer to the individual choices or tendencies of consumers regarding what, how, and when they choose to watch content across different media platforms.