Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped

question 70

Multiple Choice

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness an issue for soft drinks.Pepsi is trying to change consumers' attitudes toward its soft drinks by

• A)changing beliefs about the extent to which a brand has a specific attribute.
• B)changing the perceived importance of a specific attribute.
• C)adding a new attribute.
• D)reducing perceived risk.
• E)providing stimulus generalization.

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