In Marketing, Advertisements or Salespeople Can Activate a Consumer's Purchase

question 345

Multiple Choice

In marketing, advertisements or salespeople can activate a consumer's purchase decision process by

• A)creating a sense of fear or guilt.
• B)manipulating a customer's want into a need.
• C)promising product attributes that exceed the actual product potential.
• D)showing the shortcomings of competing (or currently owned) products.
• E)shifting the consumer's focus from internal search to external search.

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Definitions:

Celler-Kefauver Act

A United States antitrust law passed in 1950 to prohibit certain mergers and acquisitions that could lead to a decrease in competition.

Lessen Competition

A situation or strategy in which there is a reduction in the intensity of competitive forces within a market or industry.

Patent Legislation

Laws that grant inventors exclusive rights to their inventions, preventing others from making, using, or selling the invention without permission.

Federal Trade Commission

A federal agency established to promote consumer protection and the elimination and prevention of anticompetitive business practices.