Consumers' Purchases Are Often Influenced by the Views, Opinions, or Behaviors

question 230

Multiple Choice

Consumers' purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketers are opinion leadership and

• A)consumer socialization.
• B)word-of-mouth activity.
• C)peer pressure.
• D)government regulation.
• E)sales promotion.

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Definitions:

Public Opinion

refers to the collective preferences or attitudes of a population towards political issues, policies, institutions, or figures.

Collective Attitude

The shared outlook or beliefs of a group.

Generational Effect

The impact of historical events experienced by a particular generation which shapes their attitudes, behaviors, and values over their lifetime.

Liberal Attitude

A mindset that favors progressive change in society, often advocating for human rights, democracy, and freedom of expression.