Which of the Following Statements About Groupon Is Most Accurate

question 352

Multiple Choice

Which of the following statements about Groupon is most accurate?

• A)In the alternative evaluation stage of the consumer purchase decision process, many Groupon customers focus on place or distribution as the most important evaluative criterion.
• B)A Groupon "deal of the day" e-mail may trigger a need in a consumer's problem recognition stage of the purchase decision process to do (buy) something they may not ordinarily do.
• C)The typical Groupon user is a 35- to 45-year old male with an average income of about $25,000 who is looking for a great deal.
• D)The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
• E)Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.

Understand shareholder rights, including stock transferability and liability.

Recognize the corporate responsibility and liability in criminal activities, torts, and ultra vires acts.

Differentiate between various types of corporations (e.g., S corporation, closely held corporations).

Understand key corporate governance concepts including the fiduciary duties of directors and officers.

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Definitions:

Utility Function

This represents how consumer preferences can be quantified based on different levels of consumption of various goods and services.

Income Rises

An increase in the amount of money earned by an individual or household, which can affect consumption patterns and demand for goods and services.

Engel Curve

An Engel curve depicts the relationship between an individual's income and the quantity of a good purchased, illustrating how spending on the good varies with changes in income.

Demand Curve

graphically represents the relationship between the price of a good and the quantity of that good that buyers are willing to purchase at various prices.