Environmental Scanning Refers to

question 12

Multiple Choice

Environmental scanning refers to

• A)assessing any possible negative impact a firm's activities might have on the local ecology.
• B)continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
• C)setting up a regular schedule to assess the performance of different divisions within a firm.
• D)initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
• E)requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome

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Definitions:

Holistic Critical Thinking

A comprehensive analytical approach that combines different perspectives and aspects to assess and solve problems or make decisions.

Scoring Rubric

A set of criteria and standards used to systematically evaluate specific objectives or outcomes.

Give Reasons

The act of providing logical or rational explanations for actions, decisions, or beliefs.

Holistic Critical Thinking

An approach to critical thinking that considers all aspects, factors, and perspectives of an issue comprehensively.