The Process of Continually Acquiring Information on Events Occurring Outside

question 191

Multiple Choice

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

• A)significant trend analysis.
• B)organizational scanning.
• C)environmental scanning.
• D)a SWOT analysis.
• E)marketing intelligence.

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Definitions:

Conversational Styles

Variations in the way individuals communicate with others, influenced by cultural, social, and personal factors.

Cultural Stereotype

Generalized beliefs or perceptions about the characteristics, attributes, and behaviors of members of a particular culture or ethnic group.

Professional Jargon

Specialized terms or expressions used by a particular profession or group that may not be understood by outsiders.

Employee Engagement

The emotional commitment an employee has to their organization and its goals, leading to higher levels of effort in their work and overall productivity.