Product Development Refers to the Marketing Strategy of

question 320

Multiple Choice

Product development refers to the marketing strategy of

• A) increasing sales of current products in current markets.
• B) selling current products to new markets.
• C) selling new products to new markets.
• D) selling new products to current markets.
• E) selling the same brands in both current and new markets.

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Definitions:

Operating Expense Section

A part of the income statement that lists expenses related to the day-to-day operations of a business, excluding the cost of goods sold.

Wholesaler

An intermediary entity in the distribution channel that buys goods in bulk from manufacturers and sells them to retailers or other businesses, but not directly to consumers.

Contra Account

A contra account is an account used in the general ledger to reduce the value of a related account when the two are netted together.

Accumulated Depreciation

The total amount of a company's asset value that has been allocated as depreciation expense since the asset was put into use.