The Actions Taken During the Implementation Phase of the Strategic

question 170

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) __________; (2) design the marketing organization; (3) define precise tasks, responsibilities, and deadlines; and (4) execute the marketing program.

• A)obtain resources
• B)select target markets
• C)position the product
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Line Managers

Individuals directly responsible for overseeing the performance and tasks of other employees, often acting as the link between upper management and staff.

Advice And Counsel

The process of offering guidance, recommendations, or professional opinion to aid decision-making.

Financial Gain

The increase in money or assets, resulting from investment or business activities.

Employee Success

Refers to the achievement of career objectives, job satisfaction, and professional growth experienced by employees within an organization.