Which of the Following Statements About Marketing Activities Is Most

question 243

Multiple Choice

Which of the following statements about marketing activities is most accurate?

• A)Marketing is affected by society but rarely, if ever, affects society as a whole.
• B)The marketing department works closely with other departments and employees to implement an organization's marketing activities.
• C)Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall).
• D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E)Marketing is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it.

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Definitions:

Total Assets

The sum of all resources owned by a company, valued at cost or market value, which include both current and non-current assets.

Electric Bill

A monthly statement charging for the consumption of electrical power provided by a utility company.

Total Expenses

The sum of all costs incurred by a business or individual in a specific period.

Total Revenue

The gross income generated from the core business activities of a company, including the sale of products and services.