Which of the Following Statements About Marketing Departments Is Most

question 71

Multiple Choice

Which of the following statements about marketing departments is most accurate?

• A)The marketing department should work solely with people within its own department.
• B)The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
• C)The marketing department is only responsible for the 4 Ps, not the 7 Ps.
• D)The marketing department is only responsible for market research, supervision of product development, and product promotion.
• E)The marketing department must work closely with other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

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Definitions:

Urban Way

Refers to the lifestyle and cultural norms prevalent in urban areas as opposed to rural settings.

Concentric Zone Model

A social model that describes urban land use in concentric circles, with the central business district at the center.

Ecological Succession

In the theory of human ecology refers to the process by which a distinct urban group moves from one area to another and a second group comes in to replace the group that has moved out.

Middle Class

A social class typically composed of individuals who have a moderate level of income, education, and occupational prestige.