A Local University Offers Business Courses for a Target Market

question 239

Multiple Choice

A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing,accounting,etc.) .Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

• A) put announcements on campus bulletin boards
• B) distribute promotional materials during classes
• C) advertise on national television
• D) advertise on local hip-hop radio shows
• E) advertise in the local newspaper

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Definitions:

Government Agencies

Organizations established by a government to perform specific functions or provide services in accordance with legislative directives.

Broad Base

A wide foundation or support that provides stability and diversity, often used in the context of structures, approaches, or arguments.

Self-Sufficient

The ability to fulfill one's own needs without external assistance, demonstrating independence and resourcefulness.

Isolation

The state of being separated from others, which can be physical or emotional, often leading to feelings of loneliness.